Digital Marketing and Sales Specialist - Wellage

Digital Marketing and Sales Support Manager

• Do you have a passion for all things marketing, sales and technology?

• Are you interested in the promotion of the senior lifestyle communities, by developing a digital marketing strategy?

• Are you a strong data driven thinker?

• Do you connect with and build relationships with people quickly and intuitively?

WellAge Senior Communities is a dynamic senior housing organization with recognized healthcare expertise leading our Independent Living, Assisted Living and Memory Care communities. We bring high quality service delivery to our residents and value-driven management outcomes to the business. 

Our name, WellAge, reflects our commitment to creating environments and services to promote our residents aging well and remaining active doing the things they love and enjoy. Each community is designed to create a purposeful life and engaging life experiences.

We offer you competitive pay, a great benefits package, opportunities for growth and an engaging culture. Join our team today!

OVERVIEW OF THE ROLE 

The Digital Marketing and Sales Support Manager is responsible for assisting in the planning, execution and optimization of our marketing and sales efforts  in our beautiful new senior communities. You must be tech-savvy and have a strong knowledge and experience with online marketing tools.

Key Responsibilities

• Utilize a strong knowledge and experience with online marketing tools and best practices to promote business and census development

• Monitor all company websites and ensure 100% accuracy, measuring performance using a variety of tools (Google Analytics, Reputation Management, CRM etc). Ensure reputation management.

• Partner with advertising platforms, media specialists, and other vendors to increase results.
  Measure performance of digital marketing efforts using a variety of tools (Google Analytics, Reputation Management, Customer Relationship Management (CRM) and Marketing Automation tools, etc.

•  Research competitors web presence, websites, investigate benchmarks and provide suggestions for improvement for our communities.

• Assist in the timely review of marketing materials, website information, advertising, press releases, direct mail, community outreach and public relations efforts

• Collaborate with community marketing and sales teams at each senior living community in building and maintaining a consolidated, trackable, usable, CRM database of prospects and leads.
  Report weekly/monthly/quarterly/yearly (and as requested) to leadership regarding community census /occupancy, sales and marketing results. This includes reporting on new inquiries, tour activity, deposits received, move in/move out stats, conversion ratios and outreach activities. Information available via CRM, Marketing Automation and Power BI report tools
  

• Assist with other duties as assigned.. Reports to Regional Sales & Marketing Director

Skills and Knowledge:

•  Proven experience as Digital Marketing and Sales Support Manager or similar role.
  

• Excellent understanding of digital marketing concepts and best practice

EDUCATION AND EXPERIENCE:

• Bachelor’s or Master's In marketing or related field

• 3 plus years of experience in sales and marketing in a senior living community industry (preferred)

WellAge is an Equal Opportunity Employer