Job Description

Director Of Sales And Marketing - Sopris Lodge

Sopris Lodge, 295 Rio Grande Ave., Carbondale, Colorado, United States of America Req #5262
Wednesday, September 14, 2022
WellAge is an established and recognized leader driving high-quality service innovation for seniors and value for our investors. "WellAge" means "aging well," inspiring our focus to create innovative and customer-driven models filled with personalized and meaningful living experiences.

Join our team today! 

We offer you competitive pay, a great benefits package, opportunities for growth and an engaging culture. Join our team today!

 The Sales and Marketing Director is responsible for building relationships and developing referrals. Through daily planning and implementation of sales and marketing programs, this role is responsible for community awareness, lead generation and business development. The Sales and Marketing Director will manage the sales process while adhering to budgets and occupancy targets for the community. An important responsibility of this role is to maintain a working knowledge of regional trends and competitors to assist in development of sales and marketing strategies and action plans. 


Sales and Business Development:                                             

  • Deliver creative tactics to convert leads to move-ins

  • Reinforce the brands reputation and achieve maximum occupancy goals

  • Conducts tours of the community

  • Drive move-ins to achieve and maintain occupancy budget goals on a monthly basis

  • Participate in external organization committees and/or boards supporting the business development function while raising awareness of the organization 

  • Complete a competitive analysis bi-annually

  • Monitor the market and competitors of similar communities

  • Generate, nurture, and maintain leads and all lead documentation

Network and Marketing:                                               

  • Work in partnership with community-based providers to promote the leasing of the community

  • Oversee and participate as needed in community outreach events

  • Develop, organize, and execute strategic marketing plans

  • Lead and coordinate all community outreach and community events for seniors, their families and the professionals in the community

  • Facilitate small group presentations

  • Prepare and assemble marketing materials 

  • Attend and plan pre-opening marketing events

Resident and Facility:                                              

  • Participates in daily, weekly, and monthly community meetings

  • Build and maintain relationships with potential residents and their families

  • Identify level of care services, provide excellent customer service and follow-up to assist with the move-in process

  • Facilitates the move in process for a smooth transition for new residents working with other departments as necessary

  • Communicates with residents, families, visitors and employees

  • Maintain confidentiality of personal information, protect and support the rights of the residents

  • Maintain the database management system and lead tracking 

  • Supervises sales and marketing staff to include: hiring, training, etc. 



  • Bachelor’s

  • 3 plus years of experience in sales and marketing in a senior living community industry (preferred)

  • Proven knowledge of sales and marketing strategic planning

WellAge is an Equal Opportunity Employer

Wellage is an equal opportunity employer.

Other details

  • Pay Type Salary
  • Employment Indicator Regular
  • Min Hiring Rate $60,000.00
  • Max Hiring Rate $70,000.00
  • Required Education Bachelor’s Degree

Application Instructions

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