Director Of Sales And Marketing
Join our team today!
Sales and Marketing Director
Are you naturally good at effectively communicating with others?
Do you connect with and build relationships with people quickly?
Are you an individual that takes responsibility and follows through on details?
Do you excel at managing multiple priorities?
WellAge Senior Communities is a dynamic senior housing organization with recognized healthcare expertise leading our Independent Living, Assisted Living and Memory Care communities. We bring high quality service delivery to our residents and value-driven management outcomes to the business.
Our name, WellAge, reflects our commitment to creating environments and services to promote our residents aging well and remaining active doing the things they love and enjoy. Each community is designed to create a purposeful life and engaging life experiences.
We offer you competitive pay, a great benefits package, opportunities for growth and an engaging culture. Join our team today!
The Sales and Marketing Director is responsible for building relationships and developing referrals. Through daily planning and implementation of sales and marketing programs, this role is responsible for community awareness, lead generation and business development. The Sales and Marketing Director will manage the sales process while adhering to budgets and occupancy targets for the community. An important responsibility of this role is to maintain a working knowledge of regional trends and competitors to assist in the development of sales and marketing strategies and action plans.
The person holding this position is delegated the responsibility for carrying out the assigned duties and responsibilities in accordance with current existing federal and state regulations and established company policies and procedures.
Sales and Business Development:
Deliver creative tactics to convert leads to move-ins
Reinforce the brands reputation and achieve maximum occupancy goals
Conducts tours of the community
Drive move-ins to achieve and maintain occupancy budget goals on a monthly basis
Participate in external organization committees and/or boards supporting the business development function while raising awareness of the organization
Complete a competitive analysis bi-annually
Monitor the market and competitors of similar communities
Generate, nurture, and maintain leads and all lead documentation
Network and Marketing:
Work in partnership with community-based providers to promote the leasing of the community
Oversee and participate as needed in community outreach events
Develop, organize, and execute strategic marketing plans
Lead and coordinate all community outreach and community events for seniors, their families and the professionals in the community
Facilitate small group presentations
Prepare and assemble marketing materials
Attend and plan pre-opening marketing events
Resident and Facility:
Participates in daily, weekly, and monthly community meetings
Build and maintain relationships with potential residents and their families
Identify level of care services, provide excellent customer service and follow-up to assist with the move-in process
Facilitates the move in process for a smooth transition for new residents working with other departments as necessary
Communicates with residents, families, visitors and employees
Maintain confidentiality of personal information, protect and support the rights of the residents
Maintain the database management system and lead tracking
Supervises sales and marketing staff to include: hiring, training, etc.
EDUCATION AND EXPERIENCE:
Bachelor’s degree (preferred)
3 plus years of experience in sales and marketing in a senior living community industry (preferred); proven knowledge of sales and marketing strategic planning;
WellAge is an Equal Opportunity Employer
- Pay Type Salary
- Employment Indicator Regular