WellAge - Director Of Sales And Marketing - Emerald Square
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The Sales and Marketing Director is responsible for building relationships and developing referrals. Through daily planning and implementation of sales and marketing programs, this role is responsible for community awareness, lead generation and business development. The Sales and Marketing Director will manage the sales process while adhering to budgets and occupancy targets for the community. An important responsibility of this role is to maintain a working knowledge of regional trends and competitors to assist in the development of sales and marketing strategies and action plans.
The person holding this position is delegated the responsibility for carrying out the assigned duties and responsibilities in accordance with current existing federal and state regulations and established company policies and procedures.
Sales and Business Development:
Deliver creative tactics to convert leads to move-ins
Reinforce the brands reputation and achieve maximum occupancy goals
Conducts tours of the community
Drive move-ins to achieve and maintain occupancy budget goals on a monthly basis
Participate in external organization committees and/or boards supporting the business development function while raising awareness of the organization
Complete a competitive analysis bi-annually
Monitor the market and competitors of similar communities
Generate, nurture, and maintain leads and all lead documentation
Network and Marketing:
Work in partnership with community-based providers to promote the leasing of the community
Oversee and participate as needed in community outreach events
Develop, organize, and execute strategic marketing plans
Lead and coordinate all community outreach and community events for seniors, their families and the professionals in the community
Facilitate small group presentations
Prepare and assemble marketing materials
Attend and plan pre-opening marketing events
Resident and Facility:
Participates in daily, weekly, and monthly community meetings
Build and maintain relationships with potential residents and their families
Identify level of care services, provide excellent customer service and follow-up to assist with the move-in process
Facilitates the move in process for a smooth transition for new residents working with other departments as necessary
Communicates with residents, families, visitors and employees
Maintain confidentiality of personal information, protect and support the rights of the residents
Maintain the database management system and lead tracking
Supervises sales and marketing staff to include: hiring, training, etc.
EDUCATION AND EXPERIENCE:
Bachelor’s degree (preferred)
3 plus years of experience in sales and marketing in a senior living community industry (preferred)
Proven knowledge of sales and marketing strategic planning
- Pay Type Salary
- Employment Indicator Regular